Article

Amelia Hernandez • June 13, 2025

How to Give Guidance to Your Followers as an Influencer

Guidance

Guidance comes in many different forms. Some guide us according to our fashion sense, some guide us about fashion, some guide us on what our makeover should be like, some guide us for studies, and some for sports. So, there are many types of guidance. Many types of guidance have different advantages and different disadvantages. It depends on the person giving the guidance whether they are guiding us correctly or not. Guidance comes from experience. If the person does not have experience in giving guidance, then they will not be able to guide their followers well.

Positive Way of Guidance for Influencers

First heading: In this, before giving guidance, we understand whether we are keeping our guidance in a positive way or in a negative way. So, if we are giving guidance in a positive way, then an influencer should always speak the truth and should always give guidance in the right way. Guidance can be of any type—related to sports, studies, fashion, makeover, and other careers. So, in whichever field you want to become an influencer, you should have complete knowledge of it, that how you should give guidance. In this, we should ask deep questions and give deep answers ourselves. We should first use our mind to understand what our followers need and what they want. Many influencers take people on the wrong path and influence them negatively, like getting into fights or behaving badly in public places. So, that influence is not real influencing, because they are negatively influencing their audience and taking them to a point where fighting is considered right or wrong things are considered right. So, whenever we give guidance, we should keep in mind what we are saying, what we are doing, and what our actions are, so that our audience moves towards positive things, and the response to our start of becoming an influencer is very good. So first, we should take our audience towards a positive career side or towards positive thoughts. This is how we can become a good influencer.

Different Variations to Guide Your Audience

Second heading: In this, you can guide every audience according to each type of public. For example, if you want to do fashion, then you have to guide your audience according to fashion, that you should do this type of fashion, you should carry yourself in this way, this fashion is trending, so you should buy these things. If you want to go to a particular location, then you should dress up according to that location. The second type can be related to studies. The third point is that on online platforms, you can also become a sports guidance influencer, where you have to tell about sports, like you will get good coaching there, there is a career in this sport, and there is a career in that sport. If you want to do some fitness-related sports like Kabaddi, Kushti, or wrestling, then you can also do running. You should have all this knowledge about sports. Only then can you become a good guidance influencer related to sports, studies, or fashion.

Adding Competition in the Guidance Influencer Field

We all know before becoming an influencer that there is now a lot of competition in this field. Every second channel is of an influencer, and in every stream, influencers appear in different ways. In almost every house, children, people, or women start making blogs. Some influencers are at a very high level, and some are at a very low level. Everyone thinks that by posting two or three reels or blogs, they will reach that level, but that is not true. We also need to understand influencing, like what is trending nowadays, what will give profit to our channel, and with what mindset we should become an influencer in any field. If we are guiding in any field, we know that there is a lot of competition in that too. There are many study influencers, in lakhs. Fashion influencers also have a very large audience. There are many influencers in sports as well, and in many sports, videos are mostly available in English or from other countries, and are not available in India. So, we should think about such channels or influencers that are very few in India. For example, there are very few influencers who explain diet properly

Adding Competition in the Guidance Influencer Field

We all know, before becoming an influencer, that there is now a lot of competition in this field. Every second channel belongs to an influencer, and in every stream, influencers appear in different ways. In almost every house, children, people, or women start making blogs. Some influencers are at a very high level, and some are at a very low level. Everyone thinks that by posting two or three reels or blogs, they will reach that level, but that is not true. We also need to understand influencing, like what is trending nowadays, what will give profit to our channel, and with what mindset we should become an influencer in any field. If we are guiding in any field, we know that there is a lot of competition in that too. There are many study influencers, in lakhs. Fashion influencers also have a very large audience. There are many influencers in sports as well, and in many sports, videos are mostly available in English or from other countries and are not available in India. So, we should think about such channels or influencers that are very few in India, like there are very few influencers who explain diet properly, not just for their views or likes. So, we should become such influencers who give completely accurate and correct information, and do not lie just to create attraction or audience on their account. There are many influencers whose advice, if we follow for diet, can even cause reactions, and they do not tell about side effects or controls; they just tell what to eat with what, saying your weight will increase or decrease. So, this is a big mistake of influencers. We can overcome competition by giving correct information. It is not necessary that we have to post only two or three videos a day just because someone else is posting six videos; we should also post six, no. If we make even one video with deep knowledge and properly understand it ourselves and explain it well to others, then even one video is enough to beat any competition. If we want to start our influencer career with positive thinking, then we may face some problems in the beginning, but we should not be afraid of them. We should influence others with our positive thinking. Even though there are many influencers on this online platform, some give correct guidance and some give wrong guidance. So, we should never be afraid of competition. We should see what things are not available on Indian channels and what are available on other countries’ channels that we can bring to Indian channels, so that our Indian audience can find a correct way to understand. In this way, we come to know who is a true competitor and influencer.

How to Choose Your Influencer Field

First of all, you have to think about what type of influencer you want to become. There are many types of influencers. For example, I have a lot of knowledge about sports, but I am afraid of facing the camera or hesitate to speak in public places. So, if we have this hesitation or fear, then we will never be able to become a good influencer. To become an influencer, we should know how to present our thoughts very well in public places. In front of the camera, we should not let our posture or hesitation affect us. First of all, before becoming an influencer, we have to think about what we have knowledge in, which channel we can run for a long time, and what kind of content we will give to our audience. Only after that should we create a channel or upload videos. We should have at least one month of advance content planned in our mind so that we get time to think further about what better we can do in our videos and how we can attract our audience. First of all, we need a very good username that can attract the public. If we want a username for guidance, then we have to create it accordingly. For example, if we make a study channel, then names like study goal or how to know study should be used, so that the public can understand just by seeing that it is a study-related influencer. Similarly, for fashion or hair styling, we should keep our username according to that, so that the public does not face any difficulty in findin